The Cardinal Sin of a Web Site Launch
Sparkly new web sites are not the end of a development project. Unfortunately it's a fact that some companies put effort and money into the design and creation process, launch the site and then - Ta-da! - walk away.
If a web site falls in the internet and there's no one around, does it make a sound? This is not a paradox, the answer is "nope".
A web site, regardless of its role (brochure site, e-commerce, etc), is a company asset that needs promotion. Fortunately the steps to promote a web site are cost-effective, repeatable, and give almost immediate feedback. Here are a few of the big points:
- Make sure your site is SEO optimized. Serving up content to search engines on a silver platter helps speed up the time a web site is crawled and parsed for keywords. Make sure your pages are content-rich and synchronized with the keywords users are searching for.
- Launch your site with gusto. Email address books, Constant Contact databases, customer databases, Linked In, Facebook, Twitter. Any list of names accessible to a company should be farmed and used to announce a new web site. Make it fun, give your clients and customers a good reason to visit your brand new web site. People love to see new things.
- Get on the lists. Make sure your web site starts to gain links in. Get listed in qualified directories, in blogs, in associate web sites. Anything to gain a reference and thus increase rankings with search engines.
- Continually promote. A marketing budget, no matter what the size, represents the commitment to using a web site as part of a marketing program. Get your URL out there - print ads, pens, business cards, email signatures, AdWords campaigns. Promote your services or products though these means and promote your web site as the primary location to gain valuable information.
A new web site is an excellent time to contact your client base and gain new customers. New web sites invigorate a company internally and externally represent a companies' effort to continually evolve. Plus, everyone loves to see a successful launch.
- New DLINC Digs AND Officing With Metal Things
- Going Oldschool With Modern Tradeshow Displays
- Client Site Featured on Google Business
- Brand Management - Create Your Own Language
- Web Development Process - A Unified Theory
- Your Brand Sells - Online Marketing Answers for Realtors
- Architectural Millwork Web Site Gets a Rebuild
- The Cardinal Sin of a Web Site Launch
- Minneapolis Meets New Billboard
- ADA Compliance - The Short Course