Advertising is simple

It's the message which can be hard.

The right message can grow a company, while an ineffective message is money down the drain.

The best messages are justifiable, creative, and built for results. And companies seem to inherently know when the right message is hit on; it's like fitting into a pair of comfy jeans or finally taking a personal photo you are proud of.

The right advertising message:

• Has a 10 second and a 30 minute version
• Is easy for every employee to remember and repeat
• Is exciting to discuss
• Translates the company mission, vision, goals into a memorable, distinct story
• Lasts

And, above all, advertising should be FUN.

10.27.2010. 10:01

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