News and Notables · DLINC News · Your Brand Sells - Online Marketing Answers for Realtors

Your Brand Sells - Online Marketing Answers for Realtors

The number of turnkey web site solutions for real estate agents are numerous; real estate is an industry of independent business owners (Realtors) who depend on the exposure the internet provides.

Choosing the right Realtor web marketing solution is a challenge and the factors are numerous:

  • Cost to set up and maintain
  • Speed to develop
  • Quality of design and content
  • Features

The approach DLINC takes to assisting Realtors in their marketing promotes each agent as an individual company and brand. Let's look at a web site we recently launched as an illustration:

www.rebeccapowellhomes.com

 Custom branded Realtor web site

This site promotes the agent - Rebecca Powell - as a distinct brand. It's a great showcase for property listings as well, maximizing the exposure of each listing. Other features:

  • Branding is an extension of all literature and promotional material
  • Administration area allows easy access to add or edit property listings with choices of which properties to display on home page, sold/pending designations
  • Sold properties automatically filter into an additional portfolio page
  • Targeted neighborhood pages with valuable SEO content
  • Server independent - the site is totally self-contained (no monthly service fees to keep the site active)
  • Individual metrics for each property listing
  • Site metrics with Google Analytics
  • Super SEO friendly
  • Social networking links
  • Smart features such as random testimonials on the home page, pop up windows which keep the viewer on the site, and web 2.0 footer design
  • Other features, such as a blog, can be easily added in through our extremely flexible framework

Our approach to real estate web sites was built by real estate agents for real estate agents; the best in the business use their web site to generate interest and make sales daily. Contact us with questions or comments.

05.13.2011. 10:45

All material is copyright by Darren Leet Incorporated and may not be reproduced without expressed consent. If you like it, pass it around, but please respect intellectual property.
Site Controls

Pick your Minnesota season:


Scan us - get DLINC contanct information directly into your smartphone.

Quick Response Code for DLINC