Your Brand Sells - Online Marketing Answers for Realtors

The number of turnkey web site solutions for real estate agents are numerous; real estate is an industry of independent business owners (Realtors) who depend on the exposure the internet provides.

Choosing the right Realtor web marketing solution is a challenge and the factors are numerous:

• Cost to set up and maintain
• Speed to develop
• Quality of design and content
• Features

The approach DLINC takes to assisting Realtors in their marketing promotes each agent as an individual company and brand. Let's look at a web site we recently launched as an illustration:

www.rebeccapowellhomes.com

This site promotes the agent - Rebecca Powell - as a distinct brand. It's a great showcase for property listings as well, maximizing the exposure of each listing. Other features:

• Branding is an extension of all literature and promotional material
• Administration area allows easy access to add or edit property listings with choices of which properties to display on home page, sold/pending designations
• Sold properties automatically filter into an additional portfolio page
• Targeted neighborhood pages with valuable SEO content
• Server independent - the site is totally self-contained (no monthly service fees to keep the site active)
• Individual metrics for each property listing
• Site metrics with Google Analytics
• Super SEO friendly
• Social networking links
• Smart features such as random testimonials on the home page, pop up windows which keep the viewer on the site, and web 2.0 footer design
• Other features, such as a blog, can be easily added in through our extremely flexible framework

Our approach to real estate web sites was built by real estate agents for real estate agents; the best in the business use their web site to generate interest and make sales daily. Contact us with questions or comments.

05.13.2011. 10:45